In the last couple of years, JVC has led the home theater projection industry in native high-contrast projectors. Their latest addition to their D-ILA lineup is no exception. The DLA-RS10 incorporates new design and features to take it's predecessor the DLA-RS1X's performance to a new level. Some of these improvements are:

• 1,000 lumens with 3 aperture stops Different rooms have different requirements for your projector's brightness. On top of that, some requirements change depending on the time of day. The JVC DLA-RS10's new aperture system supports three settings for up to 1,000 true ANSI lumens. Combine this with the ambient-light-rejecting properties of the Stewart FireHawk screen and you have a projector you can use in almost any room!
  
  
• 32,000:1 Native Contrast Ratio This new 1080p D-ILA projector boasts a 32,000:1 native contrast ratio without a variable iris. We'll explain more about this below.
  
  
• Motorized Zoom Lens While previous models had manual zoom and focus the new RS10's motorized zoom makes initial setup and later tweaking a breeze. And the up-to-80% vertical offset means your new projector can hug the ceiling and display an image that's in the perfect position.
  
  
• HQV Reon-VX Processor The DLA-RS10 incorporates HQV's latest video processor to give you the best picture possible, regardless of the source. It removes "jaggies" and other picture artifacts as well as reducing noise on an image caused by compression. This part also makes older standard definition pictures look much better with 1080p upscaling (or upconverting).
  

Those are just a few of the new features on the JVC RS10. Other include a new smaller chassis with automatic lens cover, on-screen customized gamma control to choose your favorite brightness level, improved color filters to accurately render lifelike images and external triggers for screen and anamorphic lens control.

In addition to the other great improvements, the DLA-RS10 has anamorphic scaling modes. That means you can use a Panamorph lens system to get rid of those annoying black bars and experience the full impact of True Widescreen 2.35:1 movies. This is the most impressive movie-watching experience you'll ever have. After being immersed in a 2.35:1 movie, you'll never want to watch them any other way!

JVC's D-ILA (Direct-Drive Image Light Amplifier) technology is also called Liquid Crystal on Silicon or LCoS, and is the same type used in SONY's SXRD™ displays. Other implementations give you a native 20,000:1 contrast ratio, and use a variable iris to adjust the brightness of the image based on the content. The iris boosts the contrast to 60,000:1, but the full range of light-to-dark isn't available at the same time.

The DLA-RS10's fourth-generation chip provides you with a 32,000:1 on/off contrast ratio without resorting to an iris. This means your movies will be more dynamic and have more punch. The following images illustrate this point:

Iris closed - blacks are dark but highlights are dim
Iris open - highlights are bright but blacks are washed out
No iris - high contrast image with dark blacks and bright highlights

While contrast may be one of the most important parts of an image, color accuracy is too. The DLA-RS10 comes from JVC's Professional Product division and is calibrated at the factory to the industry's color standard. That means your new projector will have natural-looking skin tones in your favorite movies and grass that looks real when your're watching the big game.

We're so confident this unit is going to be the best projector for your home theater, we're taking preorders on what promises to be an even hotter projector than its predecessor. Historically, JVC has had a hard time keeping up with the demand for their great projectors, so call us now for more information. Call 720-677-6699 or email us today. We look forward to earning your business.